I agree with you to some extent @Matt we like the product, but it needs a social profile to get other people interested.
We’ve had opportunities with people crossing over into social mainstream: that good looking lad on Love Island, we even had a lad from Cas on Xfactor back in the day, but haven’t managed to get a profile going. That is where the eyes and advertising revenue come from. My personal view is we need a structured assault on socials and the sport really needs to get to where Darts is, that they make money without anyone in the stadium to a broad extent, that example works because it is a hugely inferior product in person - but the profile of it means that it is on most peoples “list” of things to do, it is a destination event.
We really need someone who can maximise this exposure - it is all but free making content and we have stars, the videos of Macca jumping out on Galey, for a few people who knew they were there, they liked them - but you have to mobilise and build. We have people doing web and socials as a hobby and doing their best - individuals make a living doing this from next to nothing - That route brings money, money brings investment and therefore the inevitable reduction in TV money doesn’t matter for a while.