yorky I didn’t notice that from the BBC but yes it does depict the working class players fighting to get a try. I can’t for the life of me remember seeing a rugby union advert but then again I don’t watch the sport. I’d guess they were brought to earth on a heavenly vessel, or at least that’s what I imagine.
It’s subliminal but it’s poor stuff.
IMG aren’t interested in anything else but making money and they’ll try to do that. It’s just not clear how they get their money with this 12yr deal. Is it a cut of profit from the rfl? Is it a percentage of any TV deal? Or are they paid a fee from the rfl and/or clubs?
Whichever way, the grass roots of the sport starts at 5yr old. I’d probably only expect to see one or two players to have made their super League debut in their tenure. So it’s not going to be about that.
I’d expect it to be about the players, like football, that’s where the money will go. Salford are showing us that right now, a few good years and facing adminstration after begging £300k from it’s fans, selling it’s 3 best players ( croft, ackers and Dupree) and all within the last 6 months.
